BROCHURES INFORM AND INFLUENCE VISITORS
Subtle yet powerful. In this era of digital overload, brochures offer a tangible and eye-catching way to engage your audience. They allow you to convey the perfect amount of information. Craft your narrative exactly the way you want it, delivering compelling reasons to explore and concluding with a compelling call to action.
Reliable and accessible. Visitors aren't always online, and they seek information from varied sources. Brochures are there when visitors are actively seeking things to do, see, and enjoy.
Tangible. Printed materials complement digital advertising efforts by engaging multiple senses. They offer a tactile experience, involving sight, touch, and even the pleasant aroma of print. This multi-sensory engagement enhances the impact of your message and ensures it lingers in a visitor's memory. Print is a powerful tool for both introducing and solidifying your brand.
Shareable. Brochures can be effortlessly handed to friends and family, transforming each recipient into an advocate. And when brochures are shared, you gain powerful word-of-mouth endorsements that can influence the actions of those who receive them.
Captivating and educational. Brochures are a valuable resource for concierges, front desk staff, and travel advisors to engage, educate, and guide visitors. Hospitality experts enthusiastically share printed brochures, guides, and maps to enhance the guest experience at their establishments.
FACT: A well-crafted brochure, professionally distributed and displayed, will consistently provide you with an advantage over competitors who rely solely on electronic communication. Professional brochure distribution remains a cornerstone of marketing success, offering an engaging and memorable way to connect with your audience and make a positive impression.
Reliable and accessible. Visitors aren't always online, and they seek information from varied sources. Brochures are there when visitors are actively seeking things to do, see, and enjoy.
Tangible. Printed materials complement digital advertising efforts by engaging multiple senses. They offer a tactile experience, involving sight, touch, and even the pleasant aroma of print. This multi-sensory engagement enhances the impact of your message and ensures it lingers in a visitor's memory. Print is a powerful tool for both introducing and solidifying your brand.
Shareable. Brochures can be effortlessly handed to friends and family, transforming each recipient into an advocate. And when brochures are shared, you gain powerful word-of-mouth endorsements that can influence the actions of those who receive them.
Captivating and educational. Brochures are a valuable resource for concierges, front desk staff, and travel advisors to engage, educate, and guide visitors. Hospitality experts enthusiastically share printed brochures, guides, and maps to enhance the guest experience at their establishments.
FACT: A well-crafted brochure, professionally distributed and displayed, will consistently provide you with an advantage over competitors who rely solely on electronic communication. Professional brochure distribution remains a cornerstone of marketing success, offering an engaging and memorable way to connect with your audience and make a positive impression.
VISITOR RESEARCH
Bentley University research confirms that visitors find brochures to be a significant influencer. Printed materials, easily shareable and reliable, hold particular value. During their trips, visitors consistently rely on brochures, maps, and guides as their primary source of information, driving awareness. On location, printed brochures take the top spot and should be a fundamental part of any marketing strategy.
- Brochures Drive Influence: 79% of visitors pick them up, driving purchases & actions across all demographics.
- Create Awareness: 85% of users discover attractions or services.
- Stimulate Action: 78% plan visits based on brochure content.
- Power Purchases: 61% intend to buy tickets or merchandise.
- Change Minds: 73% are open to altering plans through brochures.
- Connect with All Generations: From Gen Z to Baby Boomers, everyone's in.
- Share the Message: The average distribution reach is 3.5 readers per brochure.
- Brochures & Digital: An unbeatable combo for visitor engagement.
- Hospitality Approved: 97% of hotel pros swear by visitor brochures.